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Press releases

March 25, 2015

Stingray Music takes flight with Air Canada’s enRoute In-Flight Entertainment

Stingray announced today an exciting partnership with Air Canada and Spafax, making Stingray the main music content partner for the Air Canada enRoute in-flight entertainment system.

“As a Canadian company, we are thrilled to mark our debut in the in-flight entertainment industry with Air Canada, the largest Canadian airline,” said Eric Boyko, President and CEO of Stingray. “In addition to providing Air Canada customers with the highest quality music content in flight, our partnership includes the promotion of great Canadian artists and musicians.”

Since February 2015, Air Canada customers have had access, free-on-demand, to the expertly curated music content that has contributed Stingray’s stellar global reputation, including:

  • Themed music playlists
  • Genre-based music playlists
  • Music Video playlists
  • Concert videos and music documentaries

“Air Canada is proud to support Canadian talent through this new partnership with Stingray that will provide our customers with more selections than ever before by Canadian artists,” said Calin Rovinescu, President and CEO of Air Canada.

“We look forward to introducing more choice and diversified formats in the complimentary musical programming enjoyed by millions of Air Canada customers each month, across Canada and around the world,” added Craig Landry, Air Canada’s Vice President, Marketing.

This first venture by Stingray into the in-flight entertainment industry was developed in coordination with Spafax, Air Canada’s content marketing agency of record. The partnership is in line with Stingray’s goal of providing the best music experiences to listeners worldwide and diversifying its service offering.

About Stingray

Stingray is the leading multi-platform music service provider in the world, with more than 110 million subscribers in 111 countries around the globe. Geared towards individuals and businesses alike, the company’s commercial entities include the following leading digital music and video services: Stingray Music, Stingray Concerts, Stingray Music Videos, Stingray Lite TV, Stingray Ambiance and Stingray Karaoke. The company also offers various business solutions, including music and digital display-based solutions through its Stingray Business division.

Owned by Telesystem, Novacap and Boyko Investment Corporation, Stingray is headquartered in Montreal and currently has over 200 employees in offices across Canada, as well as employees in offices located in Los Angeles, Miami, London, Amsterdam, and Tel Aviv. The company was recognized in 2013 and 2014 as a finalist in the Top 50 of Deloitte’s Technology Fast 50MC list, and figures amongst PROFIT magazine’s fastest growing Canadian companies. For more information, please visit www.stingray.com.

About Air Canada’s enRoute In-Flight Entertainment

Air Canada’s enRoute In-flight Entertainment (http://enroute.aircanada.com/) offers over 600 hours of on-demand entertainment available free of charge at the touch of a finger. Its gate-to-gate in-flight entertainment programming features up to 150 movies in all genres, including the latest Hollywood and independent titles produced locally and internationally in more than 20 languages, up to 200 TV shows including the most popular TV series, interesting documentaries and our very own ACTV channel, over 100 albums and playlists in all musical genres and entertaining and informative audio books and podcasts. Air Canada’s enRoute In-Flight Entertainment is programmed by Spafax, one of the world’s leading content marketing agencies and providers of in-flight media, with offices in 15 cities around the world. Spafax is a part of the specialist communications division of WPP.

About Air Canada

Air Canada is Canada’s largest domestic and international airline serving more than 190 destinations on five continents.  Canada’s flag carrier is among the 20 largest airlines in the world and in 2014 served more than 38 million customers.  Air Canada provides scheduled passenger service directly to 64 Canadian cities, 52 destinations in the United States and 78 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America. Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving 1,321 airports in 193 countries.  Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax that ranked Air Canada in a worldwide survey of more than 18 million airline passengers as Best Airline in North America in 2014 for the fifth consecutive year.  For more information, please visit www.aircanada.com.

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Mathieu Péloquin
Senior Vice President, Marketing and Communications
514-664-1244, ext. 2362