iPerceptions is the inventor of Active ResearchTM; the evolution of Customer Experience Management and Digital Analytics. The company’s solutions, powered by the Active Research™ Platform, address specific business objectives by capturing visitor perceptions in the ‘Moment of Truth’ using advanced intercept technologies and trusted research frameworks.

As a result, iPerceptions’ solutions help its clients better define who their customers are and what they truly want while driving real-time actions in existing business processes. iPerceptions is a global leader in its field and serves world renowned enterprises such as Dell, FedEx, BMW, InterContinental Hotels and Time Inc.

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