iPerceptions, the leader in digital customer research, today unveiled its latest application for Active Recognition, a patent protected technology. Active Recognition for Retargeting improves behavioral retargeting by enriching campaigns with stated visitor intent. For the first time, digital marketers can accurately distinguish between purchase intenders, researchers and support seekers to create relevant messages aligned to a visitor\u2019s intent, ultimately improving engagement and campaign performance.<\/p>\n
\u201cTrying to recognize user intent from behavior alone is challenging,\u201d said Duff Anderson, Senior Vice President at iPerceptions. \u201cA visit to the cart is often considered to be an indication of purchase intent, yet when asked directly, more than half of people who visit the cart say they have no immediate intent to purchase. Furthermore, labeling them as purchasers is essentially misclassifying a majority of these visitors and neglecting the fact that more than two thirds of purchasers never make it to the cart. It is only by aligning to stated visitor intent that campaigns will perform better and leverage the full opportunity.\u201d<\/p>\n
\u201cThe advertising landscape is evolving,\u201d said Audry Larocque, President and CEO of iPerceptions. \u201cIncreasingly, companies are looking for quality first party data to increase the performance of their retargeting campaigns. iPerceptions Active Recognition for Retargeting is a key innovation as it leverages feedback from actual website visitors to align campaigns and bidding strategies to visitors\u2019 stated intent.\u201d<\/p>\n
Active Recognition Technology uses a representative survey to engage a small portion of a website\u2019s visitors to determine their purpose of visit. This representative sample of stated intent is combined with the site\u2019s behavioral data and iPerceptions 20+ million standardized data points which allows for robust pattern analysis and learning. When an anonymous visitor arrives on the site, the technology monitors their session and recognizes the intent state in real-time. This intent intelligence is then shared with a Demand-Side Platform (DSP) where specific campaigns are associated to recognized intent states and delivered to the visitor.<\/p>\n
\u201cLeveraging real customer intent when creating retargeting campaigns improves performance and engagement,\u201d said Vlad Stesin, Co-founder & VP Product at AdGear. \u201cIntegrating this capability into our AdGear Trader demand-side platform enables advertisers to create highly relevant campaigns aligned to visitor intent.\u201d<\/p>\n
Key Benefits of iPerceptions Active Recognition for Retargeting include:<\/p>\n
Active Recognition for Retargeting is flexible as it can also recognize a number of additional industry specific qualifiers including purchase horizon, in-store vs. online shopping, business vs. leisure, seller vs. buyer, demographics and others. This provides a higher level of relevance to retargeting campaigns reaching sub-sets of defined intent segments.<\/p>\n
About iPerceptions<\/strong><\/p>\n iPerceptions is a leading digital customer research company that enriches marketing technologies with the Voice of the Customer. The company\u2019s solutions are powered by the Active Research\u2122 SaaS Platform, which captures visitors\u2019 intent, needs, and experiences in the moment of truth using advanced engagement technologies. iPerceptions is revolutionizing market research with Active Recognition\u2122 which recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. With over 20M visitor intent datapoints collected every year across 3,500 brands and in 32 languages, iPerceptions is the trusted research solution of customer centric organizations. Improve your customer experience and bottom line today, visit www.iperceptions.com<\/a>.<\/p>\n – 30 –<\/p>\n