iPerceptions, the leader in digital customer research and recognition, today released iPerceptions Experience Optimization Solution which provides the insights that optimization and usability teams need to improve the customer experience. By engaging with visitors that are likely to have extreme positive and negative experiences, brands collect insights on what is working and highlight areas for improvement from a site optimization perspective.<\/p>\n
Recognize visitors that are likely to have strong opinions<\/strong><\/p>\n Powered by iPerceptions patent pending Active Recognition Technology, the Experience Optimization Solution recognizes visitors that are likely to have an extremely poor or good experience and triggers a short discreet survey to collect information from that visitor.\u00a0 Leveraging Voice of the Customer analytics and behavioral patterns, iPerceptions Active Recognition Technology is constantly learning which site visitors are most \u201cin-target\u201d to provide the most relevant and actionable insights for site optimization.<\/p>\n \u201cWhat companies need for site optimization is a way to engage with their visitors that have strong opinions \u2013 at both extremes of the experience,\u201d said Audry Larocque, CEO and President at iPerceptions. \u201cWhen asked, these visitors will provide critical information that will help optimization teams take action to improve the customer experience. And this is exactly what iPerceptions Experience Optimization Solution does.\u201d<\/p>\n Take action with integrated clickstream reporting<\/strong><\/p>\n Combining customer feedback with behavioral data is critical to understanding the path to experience. Visitor\u2019s intent and clickstream data, including the pages visited before and after the survey, is integrated into iPerceptions Experience Optimization Solution\u2019s real-time and interactive reporting. This provides greater visibility and contextualizes each visit to help understand the next steps to improve the customer experience.<\/p>\n \u201ciPerceptions\u2019 Experience Optimization Solution is the biggest innovation in site optimization since A\/B testing,\u201d said Duff Anderson, SVP and Co-Founder, at iPerceptions. \u201cWith the right information from the right visitors the usability team can now understand the relationship between multiple pages and the website experience to ultimately design website experiences that deliver results.\u201d<\/p>\n iPerceptions Experience Optimization solution includes two types of reporting, an aggregate view for a holistic perspective of the experience and individual real-time push reports for identification, escalation and remediation of individual customer issues.<\/p>\n About iPerceptions<\/strong><\/p>\n iPerceptions (www.iperceptions.com) is a leading digital customer research company that extends the value of Voice of the Customer beyond measuring the past, to recognizing visitors\u2019 intentions in real-time for personalized experiences. The company\u2019s solutions are powered by the Active Research\u2122 SaaS Platform, which captures visitors\u2019 intent, needs, and experiences in the moment of truth using advanced engagement technologies. iPerceptions is revolutionizing market research with Active Recognition which recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. With over 100M voice of customer datapoints collected every year across 1,200 brands and in 35 languages in over 80 countries, iPerceptions is the trusted research solution of customer centric organizations. www.iperceptions.com.<\/p>\n – 30 –<\/p>\n Source<\/strong>: iPerceptions, the leader in digital customer research and recognition, today released iPerceptions Experience Optimization Solution which provides the insights that optimization and usability teams need to improve the customer experience. By engaging with visitors that are likely to have extreme positive and negative experiences, brands collect insights on what is working and highlight areas for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"_links":{"self":[{"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/posts\/1744"}],"collection":[{"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/comments?post=1744"}],"version-history":[{"count":1,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/posts\/1744\/revisions"}],"predecessor-version":[{"id":1745,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/posts\/1744\/revisions\/1745"}],"wp:attachment":[{"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/media?parent=1744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/categories?post=1744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nJonathan Fraser
\nMarketing and Communications Manager
\niPerceptions
\nTel: 514-488-3600 ext. 232
\njfraser@iperceptions.com<\/p>\n","protected":false},"excerpt":{"rendered":"