{"id":248,"date":"2013-09-17T08:00:15","date_gmt":"2013-09-17T08:00:15","guid":{"rendered":"http:\/\/telesystem.ca\/?p=248"},"modified":"2013-11-18T19:55:51","modified_gmt":"2013-11-18T19:55:51","slug":"blinds-com-increases-conversion-with-iperceptions-active-research-platform","status":"publish","type":"post","link":"https:\/\/telesystem.ca\/fr\/communiques\/blinds-com-increases-conversion-with-iperceptions-active-research-platform\/","title":{"rendered":"Blinds.com increases conversion with iPerceptions Active Research Platform"},"content":{"rendered":"
\n

iPerceptions, Inc., the inventor of Active Research\u2122, the evolution of Customer Experience Management and Digital Analytics, today announced that Blinds.com uses the iPerceptions Active Research\u2122 Platform to engage with customers to better understand their needs, desires and frustrations with the shopping process.<\/p>\n

By leveraging iPerceptions’ SaaS platform, Blinds.com has been able to improve supplier quality control, understand the features and market trends that really matter to customers, curate product selections, and reduce barriers to purchase by increasing consumer confidence about buying online. \u00a0 \u201cOur entire business innovates based on the ongoing feedback we receive from our customers and community,\u201d said Katie Laird, PR and Social Media of Blinds.com. \u201cThere\u2019s no limit to how much a business can improve when you consistently ask the right questions and, most importantly, act on them. iPerceptions has been a trusted partner that we rely on to help us engage and learn from our customers on a daily basis.\u201d \u00a0 The iPerceptions Active Research\u2122 Platform engages customers in the \u2018moment of truth\u2019 to help Blinds.com gain insights about: \u00a0 Is the current website design and shopping flow enabling customers to complete their purchases in an efficient and enjoyable fashion?<\/p>\n

Is the website providing the critical information, specifications & media that help a customer make a purchasing decision? Are the product pages and search results helpful to a potential consumer? If someone leaves the website without buying, why did this happen and what could we improve? \u00a0 \u201cWe\u2019ve been able to act on the customer feedback that iPerceptions and other feedback channels offer us in really exciting ways,\u201d said Laird. \u201cFor example, our research found that some consumers were worried about measuring the dimensions for custom blinds wrong and this stopped them from making a transaction. Based on this feedback, we created our SureFit\u2122 Guarantee, which removed the fear about making a complex buying decision online \u2013 like custom window coverings \u2013 by promising to replace any mismeasured product at no charge to the customer. This is no longer a barrier to purchase for our customers!\u201d \u00a0 Blinds.com collects customer feedback from every corner of the customer experience in order to get a clear picture of how they can improve products, processes and design to provide a fantastic customer interaction. The iPerceptions Active Research platform engages Blinds.com customers in the \u2018moment of truth\u2019 and then results are combined with contact center post-call surveys, post-purchase letters, product ratings and reviews, and social media monitoring data to get a holistic view of customer inputs.<\/p>\n

About Blinds.com<\/strong><\/p>\n

Blinds.com, owned by Global Custom Commerce, is the world\u2019s largest online window covering store, covering over a million windows a year since 1996. With a cutting edge online ordering system and \u2018The Window Shopper\u2019 augmented reality shopping iPhone app, Blinds.com makes ordering custom blinds, shades, shutters and draperies a no brainer with huge savings and selection. Blinds.com offers installation videos, award winning customer service and a SureFit Guarantee to make buying blinds online surprisingly easy and stress-free. Go online to Blinds.com to shop or call 1-800-505-1905 to speak to one of 100+ blinds experts.<\/p>\n

About iPerceptions<\/strong><\/p>\n

iPerceptions, Inc. is the inventor of Active Research\u2122, the evolution of Customer Experience Management and Digital Analytics. The company\u2019s solutions are powered by the Active Research\u2122 Platform, which addresses specific business objectives by capturing visitor perceptions in the \u2018Moment of Truth\u2019 using advanced engagement technologies and trusted research frameworks to drive actions in existing business processes. Founded in 1999, iPerceptions has more than 22,000 clients worldwide that trust iPerceptions for in-depth analysis of real visitors\u2019 behavior. See how iPerceptions can improve the entire customer lifecycle and your bottom line today, visit www.iperceptions.com<\/a> and www.iperceptions.com\/blog<\/a>.<\/p>\n

– 30 –<\/p>\n

Media contact:
\nBarbara Reichert
\nReichert Communications, LLC
\n650-548-1002 or barbara@reichertcom.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

iPerceptions, Inc., the inventor of Active Research\u2122, the evolution of Customer Experience Management and Digital Analytics, today announced that Blinds.com uses the iPerceptions Active Research\u2122 Platform to engage with customers to better understand their needs, desires and frustrations with the shopping process. By leveraging iPerceptions’ SaaS platform, Blinds.com has been able to improve supplier quality […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"_links":{"self":[{"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/posts\/248"}],"collection":[{"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":2,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"predecessor-version":[{"id":638,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/posts\/248\/revisions\/638"}],"wp:attachment":[{"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telesystem.ca\/fr\/wp-json\/wp\/v2\/categories?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}