Communiqués15 mai 2014
Coveo today announced major feature upgrades to its popular search and relevance solution Coveo for Sitecore, which enables organizations to build contextual search and discovery experiences on websites powered by the Sitecore® Experience Platform. With this release, Coveo for Sitecore has delivered full integration with the Sitecore® Experience Database™ (xDB™), empowering marketers to personalize the search results, page content, and product offerings displayed to website visitors.
“Connecting each site visitor with the products and messages most personally relevant to them – at precisely the right time and across every device they use – is the most important driver of site conversions and customer engagement,” stated JP Provencal, SVP of Strategic Alliances at Coveo. “With Coveo for Sitecore, our mission was to make it easy for non-technical marketers to create these rich, highly-personal search and exploration experiences using the same Sitecore tools they utilize to manage the rest of their sites. We are pleased to be partnering with forward-leaning organizations to make their website personalization goals a reality.”
Feature enhancements in the latest release of Coveo for Sitecore include:
Sitecore Experience Database (xDB) Integration: Leveraging the comprehensive profile and activity data managed within Sitecore’s xDB, Coveo for Sitecore makes it possible for marketers to easily tailor personalized search experiences and content pages for each unique website visitor. By utilizing the insights the Sitecore xDB captures about each site visitor – including select demographic information, prior activity on the site, and past exposures to email and other marketing initiatives – marketers can use Coveo for Sitecore to offer each site visitor the products and content most relevant to them at that precise moment in their customer journey. And because it is fully integrated into the Sitecore platform, marketers can build and manage these experiences with the Sitecore tools they use to manage their entire website.
Actionable Usage Analytics and Reporting: To optimize how site visitors find and engage with products and content on the site, marketers need access to granular yet “easy to act upon” site search analytics. With a flexible dashboard and actionable reports, Coveo for Sitecore provides marketers with total line-of-sight into key search performance metrics including trending searches, search keyword frequency, and search conversion rates. This enables marketers to quickly tune the site’s content, product offers, and personalized search profiles in response to changing visitor preferences, competitive activity, or identified gaps in content. And because Coveo is fully integrated within Sitecore Experience Platform, all search usage analytics are channeled back and stored directly within the Sitecore xDB, enriching the platform’s visitor profiles to make future website experiences even more personalized.
Improved Mobile Support & Design Architecture: Because a website’s search capabilities are so essential and impactful for mobile users, Coveo for Sitecore fully supports Responsive Design, and provides a number of easy-to-configure templates to deploy dynamic search for visitors using iOS and Android devices. And to provide administrators and systems integrators with more flexibility in how search-driven web pages are built, Coveo for Sitecore now fully supports Model-View Controller (MVC) architectural patterns.
“Successful digital brand experiences deliver the content and products that are specifically tailored to each unique visitor and their precise place in the ‘customer journey’,” commented Darren Guarnaccia, chief strategy officer at Sitecore. “By connecting big data and contextual search, Coveo for Sitecore empowers marketers to deliver the personalized digital experiences that delight customers and earn brand loyalty.”
« The Institute of Food Technologists (IFT) deployed Coveo for Sitecore on our internet site, and we have been impressed with not only the great search-performance it provides our visitors, but also its ease-of-use and deep integration with the Sitecore stack, » stated Marc Bernstein, VP of Information Technology at the Institute of Food Technologists. « And importantly, the Coveo team is one of the most responsive and well run I have worked with. Not only do they have deep product knowledge, but they understand Sitecore and have been indispensable in a smooth implementation. As we look to continue enriching the visitor experience on our site, we view Coveo for Sitecore as a ‘go-to’ solution, given the experience we’ve had so far. »
Coveo currently has more than 100 implementations within leading Sitecore-powered sites globally. To learn more about Coveo for Sitecore and read about other organizations who have achieved success, please visit www.coveo.com/sitecore.
And for more information about how to make powerful and compelling search a reality on your website, read Coveo’s latest solution brief: Website Search is Business-Critical, and Marketers Should Own It.
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore® Experience® Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 3,500 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and L’Oréal – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Coveo makes companies and websites more relevant and responsive by providing technology that delivers in real time the most relevant, context-aware information for every employee, every customer, and every website visitor.
Coveo’s technology has been recognized as the most complete, end-to-end search & relevance platform available today. Coveo takes search to a new, more relevant level by securely connecting with and harnessing an organization’s big, fragmented data from any combination of cloud, social, and on-premise systems. The Coveo Advanced Relevance Engine injects the most relevant knowledge into the context of every user, focusing on three business areas to:
Coveo is a strategic partner of several leading software companies such as Salesforce.com and Sitecore, and has been recognized as a visionary by Gartner in its 2013 Magic Quadrant. Among Coveo customers are leading organizations such as Lockheed Martin, Rally Software, and Sungard, among many others. For more information, visit www.coveo.com, follow us on the Coveo blog, LinkedIn, Twitter, and YouTube.
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