Press releasesApril 18, 2016
Stingray (TSX: RAY.A; RAY.B), a leading business-to-business multi-platform music and in-store media solutions provider, today announced that it was selected through a competitive bidding process with the Liquor Control Board of Ontario (LCBO) and has signed a contract to provide custom in-store music to the more than 650 LCBO locations. Stingray has been an LCBO vendor since 2009.
Through Stingray Business, its in-store media solutions division, Stingray will be creating 13 themed music channels to be broadcast in all LCBO locations throughout the year.
The LCBO is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 650 retail stores, catalogs, special order services and more than 210 agency stores, the LCBO offers nearly 24,000 products annually to consumers and licensed establishments from more than 80 countries.
“We have built a solid relationship with the LCBO over the past six years and are thrilled to continue providing them with expertly programmed music that has been customized to their specific requirements to enhance the customer experience,” said Eric Boyko, President, Co-founder, and CEO of Stingray. “Stingray Business is dedicated to helping its commercial clients reach their business objectives through the use of expertly programmed music channels and immersive digital experiences.”
Stingray Business’ mission is to create welcoming environments for commercial clients, which align perfectly with their brand image and contribute to reaching key marketing objectives and increasing sales. Its expertise has been leveraged in 74,000 commercial establishments across Canada such as hotels, restaurants, retail stores, banks and other lines of business. For more information: http://business.stingray.com/