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Press releases

October 27, 2015

Stingray Music increasingly popular with younger audiences

The number of listeners aged 18 to 34 who tune in to Stingray Music channels on TV has experienced significant growth this year announced Stingray (TSX: RAY.A; RAY.B), a leading business-to-business multi-platform music and in-store media solutions provider.

According to the study on Canadian listenership conducted by Vision Critical1, between May and September 2015 the percentage of Stingray Music listeners aged 18-34 increased from 32% to 36%. The study also shows the rapid adoption rate of the Stingray Music mobile app. Launched in October 2014, the mobile app is already being used by 8% of listeners who listen to Stingray Music on TV (a penetration rate comparable to that of Spotify and Songza2).

The data collected also reveals that almost 40% of Canadian Pay-TV subscribers had listened to a Stingray Music channel on TV in the past month, with an average of 5 hours per week. Since the previous survey published in December 2014, there has been a 5% increase in monthly listenership.

«We are extremely proud of the significant increase in the number of Stingray Music listeners aged 18-34 that we have observed in the past year,” said Mathieu Péloquin, Senior Vice-President, Marketing and Communications of Stingray. “This result is the fruit of our constant efforts to provide all our clients with diverse, quality content on multiple platforms. We are convinced that new services adapted to the mobile lifestyle, such as the Stingray Music mobile app, will allow us to continue increasing our market share among younger audiences.”

The free Stingray Music mobile app gives users access to the same lineup offered by their TV providers, in addition to 1,000 Vibes channels in more than 100 genres. This product, which will be available for tablets in 2016, especially caters to the needs of younger users who expect to listen to their music anywhere and anytime they want.

The most popular French-language Stingray Music channels during this period were: Franco Pop, Franco retro and Franco Attitude. The most popular English-language and international channels were: Hit List, Hot Country, Country Classics, Easy Listening, Urban Beat and The SPA. For more information about Stingray Music channels: http://music.stingray.com/en_CA/channelsAbout Stingray

  1. VisionCritical Quaterly Tracking Study 2015: September 2015
  2. Nielsen Music 360: CA 2015 Edition