Coveo Appoints Demand Gen Leader Barbara Dischner to SVP Growth Marketing

The former Blue Jeans Network and Pentaho executive will focus on global go-to-market strategies and demand growth.

March 2, 2021 (Montreal, QC) — Coveo, a leader in Applied AI platforms for Relevance – spanning search, recommendations, and personalization – today announced Barbara Dischner as its new Senior Vice President of Growth Marketing. In this role, Dischner will play a crucial part in accelerating global demand generation, customer marketing, the marketing stack, and continuous optimization for how we engage customers across their  lifetime.

Dischner brings extensive experience helping B2B SaaS companies develop go-to-market plans that accelerate revenue while building, nurturing, and scaling high-powered marketing teams.  She has developed integrated marketing programs in executive positions at SAP, Dell, Pentaho (acquired by Hitachi) and most recently, SVP of Marketing at Blue Jeans (acquired by Verizon). She is an expert at building sales pipeline, accelerating sales velocity, and ensuring branded touch points across the customer journey.

“I am thrilled to join a company that has such exciting momentum. When I hear of customers like Palo Alto Networks talking about saving millions after implementing Coveo, I know that this is a company that delivers real value to its customers. This is in keeping  with my philosophy that a business can only experience meaningful growth when its customers grow first,” said Dischner. “My goal is to roll up my sleeves and give Coveo that additional boost to help continue that growth.”

“Barb is a tremendously talented executive who understands building not just a demand funnel – but how to nurture and cultivate devoted customers,” said Michael Ni, Chief Growth Officer, Coveo. “By having a keen appreciation for brand marketing, she will aim to ensure that Coveo is top of mind for customers throughout the  lifecycle.  Barb echoes our view here at Coveo that if our customers succeed — we succeed. I am so thrilled to have her be part of our growing team.”