Press releasesAugust 5, 2015
iPerceptions, the leader in digital customer research and recognition, today unveiled research that indicates GolfNow, managed by Golf Channel, has been able to better understand the mobile experience, reduce barriers to the checkout process and measure the satisfaction and effectiveness of its GolfNow Rewards program by leveraging iPerceptions Active Research™ SaaS platform. Utilizing the iPerceptions platform by engaging with website visitors to understand their intentions, needs and potential frustrations, GolfNow is improving the golfer experience.
“Customer loyalty and retention is highly dependent on the visitor experience,” said Rebecca Marquardt, Director of Customer Experience at GolfNow. “Our partnership with iPerceptions has allowed us to measure and better understand the golfer, helping us learn what motivating factors are involved with booking a tee time and how the booking experience varies by device. The insights provided by iPerceptions helps us enhance the golfer experience to increase conversion and visitor retention.”
iPerceptions technology engages golfers on the GolfNow website by asking them on arrival to leave feedback at the end of their visit. As a result, GolfNow has been able to track the awareness and satisfaction of the GolfNow rewards program and get key insights into how to better tailor the program to customer needs. With in-depth analysis of the results by iPerceptions insight experts, GolfNow has been able to understand the key barriers to booking a tee time and receive recommendations on how to improve the process.
“Only by focusing on the customer experience and becoming customer-centric can you differentiate yourself in today’s competitive marketplace,” said Eric Fluet, Chief Commercial Officer at iPerceptions. “Our long standing partnership with GolfNow demonstrates the high importance the customer plays within their organization and their commitment to offering a superior customer experience.”
iPerceptions is a leading digital customer research company that extends the value of Voice of the Customer beyond measuring the past, to recognizing visitors intentions in real-time for personalized experiences. The company’s solutions are powered by the Active Research™ SaaS Platform, which captures visitors’ intent, needs, and experiences in the moment of truth using advanced engagement technologies. iPerceptions is revolutionizing market research with Active Recognition which recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. With over 100M voice of customer datapoints collected every year across 1,200 brands and in 35 languages in over 80 countries, iPerceptions is the trusted research solution of customer centric organizations. www.iperceptions.com.
Founded in 2001, GolfNow is a technology company specializing in golf-related products and services with the most powerful distribution platform in golf, offering more than 2 million registered golfers more ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices. GolfNow also provides technology, support and marketing services to more than 9,000 golf courses around the world, and is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 200 million homes worldwide. For more information, go to GolfNowSolutions.com.
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