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Press releases

June 2, 2015

iPerceptions wins prestigious OCTAS Innovation Award

iPerceptions, the leader in digital customer research, was awarded top honors in the Innovation PME category for its Active Recognition Technology at the annual OCTAS awards gala held on May 28th at the Palais des congrès de Montréal. The OCTAS competition organized by the IT ACTION Network recognizes companies and organizations for their creativity, vitality and exceptional contribution to the growth of the information technology industry.

“With our Active Recognition Technology, iPerceptions is at the forefront of customer experience,” said Audry Larocque, CEO and President at iPerceptions. “Winning the OCTAS is a testament to our innovative spirit and leadership in the industry.”

iPerceptions Active Recognition Technology empowers marketers to monetize their web traffic by recognizing anonymous visitors intent, needs and experiences in real-time. By pushing this real-time customer-centric intelligence into marketing systems, marketers can increase the effectiveness and performance of retargeting campaigns, live chat systems and personalization engines.

“Companies invest significant resources such as time and money to attract visitors to their website,” said Derek Zakaib, VP of Marketing and Product at iPerceptions. “With iPerceptions Active Recognition Technology, marketers can ensure they monetize a larger share of their traffic by producing relevant interactions that drive conversions.”

To learn more about iPerceptions Active Recognition Technology visit iPerceptions.com or Request a demo

About iPerceptions

iPerceptions is a leading digital customer research company that extends the value of Voice of the Customer beyond measuring the past, to recognizing visitors intentions in real-time for personalized experiences. The company’s solutions are powered by the Active Research™ SaaS Platform, which captures visitors’ intent, needs, and experiences in the moment of truth using advanced engagement technologies. iPerceptions is revolutionizing market research with Active Recognition™ which recognizes the intent of anonymous website visitors in real-time to provide personalized experiences. With over 20M visitor intent datapoints collected every year across 1,200 brands and in 35 languages, iPerceptions is the trusted research solution of customer centric organizations. Improve your customer experience and bottom line today, visit www.iperceptions.com.

About the OCTAS

Held annually since 1987 by the Réseau ACTION TI, the OCTAS is a unique opportunity to recognize excellence in the field of information technology (IT) in Quebec. This competition pays tribute to individuals, businesses or organizations for their creativity, vitality and exceptional contribution to the growth of the industry. Since 1987, this event is the true standard bearer of excellence in our industry.

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Media contact:
Jonathan Fraser