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Press releases

November 20, 2015

Stingray Provides Cutting-Edge Digital Innovations to a New Generation of Sports Experts Stores

Stingray (TSX: RAY.A; RAY.B), a leading business-to-business multi-platform music and in-store media solutions provider, today announced that is has completed the pioneering project of converting a Sports Experts store in Laval, Quebec and another in Ste-Foy, Quebec into hubs of digital innovations.

Stingray, through Stingray Business, its in-store media solutions division, was given the mandate of transforming the customer experience in both Sports Experts locations with cutting-edge content and technologies including:

  • Tactile display cubes with transparent screens
  • Synchronized multi-screens videowalls
  • Shoe display cases with RFID chips (in collaboration with Orkestra)
  • Ringboard LED screen (a Quebec-first in a retail environment)
  • Tablets for each sales representatives

“We are excited to reach another milestone in our plan to become the leader in the field of in-store music and digital experiences for businesses,” said Pierre Gendron, Stingray Business, Digital Experience Group Vice-President . “The objective of this digital makeover is to evoke the same powerful emotions  customers get from sports and outdoor activities. It was a pleasure working closely with the Sports Experts team, finding ways to engage customers through the use of innovative technologies and original content.The end result truly represents our vision for the store of the future.”

“Thanks to leading digital technologies, an unrivaled line-up of premiere brands and a personalized shopping experience that connects customers to the sports they love, our Carrefour Laval and Ste-Foy Sports Experts stores are amongst of the most innovative retail spaces in Quebec,” said Jean-Stéphane Tremblay, Executive Vice-President of FGL Sports.

With the acquisition in February 2015 of Groupe Viva, a key player in digital signage solutions for businesses throughout Canada, Stingray has added a range of digital signage solutions for businesses to its offering, which now includes LCD, LED, projection, transparent LCDs, interactive or static screens, mobile devices and more.

Stingray Business’ recent projects span a range of industries such as retail, restaurants and hospitality. Stingray Business has recently complete digital signage projects for Olivier Ford, Videotron and Molson Coors. For more information: http://business.stingray.com/digital-experiences