Press releasesMarch 9, 2015
Stingray, the worldwide leading provider of multiplatform music services for multi-channel television service suppliers is rolling out their new global brand identity and logo illustrating all the services they offer across Europe. This global launch will allow the dynamic company to regroup all their services under the new unified brand – an initiative that will grant them better international visibility.
This new branding coincides with the launch of the all-new Stingray Music mobile app in Europe, which gives users on-the-go access to the best music for every moment, place and mood in their lives. For the first time ever, all viewers with access to Stingray Music channels on their televisions will be able to use the Stingray Music app free of charge by identifying themselves using brand new audio imprinting technology, a worldwide first.
Stingray Music: The best music for every moment, place and mood in your life
In collaboration with the Sid Lee Agency, Stingray reviewed their vision, mission, and the guiding principles of their brand identity, and today proposes a modified logo, faithful to their mission, and brandishing new colours. The logo, representing two superimposed rays, projects the energetic and contemporary sense of the company, and the dynamic nature of their range of services.
From now on all of the company’s services will be grouped under a common name, Stingray. The new branding will be phased in gradually, starting with the two music services, Music Choice Europe and XLnt Radio, which from April 1 will be known as Stingray Music. From the same date Lite TV will be branded Stingray Lite TV. Concert TV and The Karaoke Channel will follow at a later date.
“It has been seven years since Stingray was founded, and over the course of those years several strategic acquisitions have come our way. As such, we have an extremely coherent portfolio in terms of experience and quality, so it seemed natural that we should offer our clients all our services under a single brand that speaks to them. We expect to speed up development of innovative products to allow our clients to have the best music with them at all times,” stated Éric Boyko, President and CEO of Stingray.
Starting April 1, 2015, several of the brand’s new visual elements will gradually be implemented and unveiled in order to add new energy, and to reflect its values across all platforms in Europe. As of now, you can visit the new website at stingray.com to check out the Stingray Music mobile app’s new look.
A new free mobile app for more music and functions for all customers with access to Stingray Music via their TV subscription
The new Stingray Music mobile app provides customers a perfectly tailored musical experience on-the-go.
The Stingray Music mobile app will offer unlimited streaming, the highest quality digital audio, channels curated by music experts around the world, and access to the latest releases and chart-topping artists. No ads, no talk. Just great music.
The app will be introduced nationwide in the Netherlands on April 1, where Stingray Music is available across all platforms. Germany will follow in May with further launches in Europe following.
“The launch of the Stingray Music mobile app will create a universe of unlimited options for our clients, and the possibility to have a custom made experience that reaches the expectations of our clientele. Free with a TV subscription to any of our partners, the Stingray Music app will be the ideal companion for all your activities,” said M. Boyko.
Stingray is the leading multi-platform music service provider in the world, with more than 110 million subscribers in 113 countries around the world. Geared towards individuals and businesses alike, the company’s commercial entities include leading digital music and video services Stingray Music, Stingray Concerts, Stingray Music Videos, and Stingray Karaoke. The company also offers various business solutions, including music or digital display based solutions through its Stingray Business division.
Majority-owned by Telesystem, Novacap and Boyko Investment Corporation, Stingray is headquartered in Montreal and has over 200 employees in offices across Canada, as well as company stood out in 2013 by ranking 15th on Deloitte’s Technology Fast 50MC list, and figuring amongst PROFIT magazine’s fastest growing Canadian companies. For more information, please visit www.stingray.com.
Currently, the following products are available in Europe on various platforms: Stingray Music (formerly Music Choice and XLnt Radio), Concert TV, Stingray Lite TV (formerly Lite TV), The Karaoke Channel, and exclusively on the Dutch market, 100% NL TV.
The wide array of Stingray services now reach customers in nine European countries, reaching millions of customers in Austria (upc cablecom and Liwest), Belgium (Telenet and Proximus TV), Finland (Anvia), Germany (Kabelkiosk, UnitymediaKabelBW, Deutsche Glasfaser, Kabel Deutschland KDG), Norway (Get), Iceland (on Skjarinn /Simminn from Iceland Telekom), Switzerland (upc cablecom, DCG), The Netherlands (UPC, Ziggo, KPN, Delta, CAIWay, CAI Harderwijk, Cambrium, Compenz, Fiber, Glashart Media (KPN), Kabel Noord, Kabeltex, Solcon, Pijnacker, Stipte, Unet, Vodafone TV), and in the United Kingdom (Virgin Media, BT Vision and TalkTalk).
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Senior Vice President, Marketing and Communications
514-664-1244, ext. 2362